Scrolling through Instagram, Twitter, or any social media platform, one rarely stops to admire the effort put into making each post that provides us with mere seconds of entertainment. Over the past seven weeks, I took a course on social media strategy, which opened my eyes to the complexities of creating social media posts. Each…

Who could argue the benefits of organic social media aren’t great? It’s free to post; as a brand, you can connect with your audience daily, get valuable feedback, and gain lifetime followers. What more can a brand ask for?  “Once the person is in your community, you can have his attention literally for the rest…

How does a large corporate stay grounded and connected to its most important assets, the customers?  For hundreds of years, advertising has been a one-way street, brands spoke directly to customers who could only listen. It wasn’t until the introduction of social media approximately 20 years ago that the conversation between brands and customers became…

Although each social media platform has the same basic goal of allowing users to create their own content, their methods are unique. For example, short news bites are found on Twitter while long stories of friends and family can be seen on Facebook. Then videos with a five-act story are thriving on YouTube while quick…