Do you prefer Starbucks or Dunkin’, iPhone or Samsung, Chrome or Safari? Each example is essentially the same product, but have you ever stopped to consider why you prefer one over the other? Your choice is based on your personal opinions, past experiences, and the feeling you have when interacting with the product. Understanding this…

Feelings are a delicate thing to work with; after all, they can change from day to day. So why is it essential to design for something so fluid? After completing my latest UX challenge, I’ve come to understand the importance of people’s emotional motivators to use it in design.  The Exercise This week I was…

When sitting down trying to solve a problem, where do you start? This is a dilemma many struggle with, including business leaders, inventors, and engineers. With the introduction of Design Thinking in the 1990s, the messy process of designing was given a structure with clearly defined steps and objectives. Instead of guessing as solutions, people…

With pencils, paper, crayons, tape, stickers, play-doh on hand, my partner and I are ready to take on our first Design Thinking crash course. We hit play on the “Stanford Design Thinking Virtual Crash Course” video. This ninety-minute video explains each principle of Design Thinking and prompts us to take on specific challenges. The experience…