Category: Writing
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How to get a business person, a journalist, or your friend to read the same article.
With the advent of Social Media reaching vastly different audiences has never been easier. However, the simplicity of these platforms should not be taken for granted. To get the desired action, whether it be a ‘Like,’ ‘retweet’ or a click to purchase, you must respect your readers and the medium they are reading to become…
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Build Your Audience Through the Right Context
Want to play a game? Match the Social Media post to the Social Media platform. (Answers: 1. Facebook, 2. Pinterest, 3. Twitter, 4. Instagram) If you’re familiar with these platforms, this exercise was child’s play. Each post works to interact with the audience to tell a story. These are perfect examples of a brand understanding…
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The Writer’s Paradox: Are You Writing For Yourself or an Audience?
Who are you, and why are you reading this? That is the big black and white question many writers consider when putting together their next writing piece. Conversely, another writer may say they write for themselves and not acknowledge the reader. Is there a right way? According to William Zinsser, author of On Writing Well,…
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What Kind of Writer am I
Sitting at my desk, I struggle to define the type of writer I am. The best way I can describe my style is simple. Writing is not a strong suit of mine; therefore, I stick to the tried and true method of Keep it Simple. However, I have a great deal of respect for anyone…
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Comparing and Contrasting Two Design Blogs
It’s easy to open a WordPress account and start typing away, but the writing challenge is to hold an audience’s attention. “If the Reader is lost, it’s usually because the writer hasn’t been careful enough,” William Zinsser states in his book On Writing Well. This thought is very reassuring for anyone who has read a…
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