So your website is complete, how will you get people to see the new space you created? You’ve dedicated a lot of energy and resources to the website, but have you considered an effective strategy to drive website traffic? Many people don’t realize they’ll spend more time promoting a website than it is creating it. Thankfully, there are many ways to spread the word such as search engine optimization (SEO), paid advertising, social media, PR, and more. However, if you must dedicate time to driving traffic to your website, why not make it fun? Here are five compelling ways to keep customers coming to a website to help foster engagement.
Social Media + Oreo Cookies
With people spending 25% of their browsing time on Social Media, it’s an excellent place for a brand to develop a relationship with their customers. Oreo gives their cookie a cheeky personality and has it interact with people and other cookies. Their TikTok posts can only make you smile.
If you decide to use social media to help bring users to your website, keep in mind social media is a place people go to for entertainment. Make posts light-hearted and speak to your audience like a casual conversation with a friend.
Influencer Marketing + Spoonflower
The peel-and-stick wallpaper brand Spoonflower creates trendy wallpaper from designer-submitted art. Although the company has been around for 14 years, the concept of creating custom wallpaper or fabric was relatively new. They partner with influencers like interior designers to help spread the word about SpoonFlowers’s unique platform. One, in particular, is At Charlotte’s House. For the cost of supplying Charlotte with the materials to wallpaper a bedroom, Spoonflower received a detailed blog post and numerous Instagram posts that generated thousands of engagements from Charlotte’s 49,000 followers.
Email Marketing + Every-Tuesday
Email marketing is one of the most effective ways to get repeat business, with 99% of email users checking their inboxes daily. Additionally, consumers prefer email communication from companies. Each week on Tuesday, Every-Tuesday emails subscribers information about new courses and products they offer; they also incentivize them with freebies like tutorials and art downloads. Below is their sign-up, along with a sample email with free art brushes for their subscribers. The subscribers have to go back to the Every-Tuesday website to get their freebie and hopefully they’ll find something else that will interest them.
Every-Tuesday website newsletter sign up popup on the left with a sample newsletter email on the right. You can see the free download offered for the subscriber.
Print Advertising + STIHL
Driving traffic to a website doesn’t have to happen entirely online. Brands like STIHL use direct mail, brochure, catalogs, and newspaper ads to encourage customers to shop online. STIHL is also present at many trade shows to promote its brand. For customers interested in learning more, STIHL uses a QR code that is easily scanned with a smartphone to direct people to product landing pages. This QR code can also be traced back to the trade show to help determine the success of the event’s traffic-driving efforts.
Incentives + PepsiCo
To generate repeat traffic and sales, PepsiCo incentivizes its customers with coupons, contests, and sweepstakes. Their program is called Tasty Rewards and encourages customers to purchase products and enter codes online to earn points toward the rewards offered. When users participate, they continuously return to the Tasty Rewards website to earn points and check their rewards status. PepsiCo also emails its customers telling them about new products and available offers. The Tasty Rewards program helps the brand stay in touch continuously with customers.
Incentives + Ethical Bean Coffee
PepsiCo’s incentive program is very grandiose, but if you’re starting out, offer a simple referral program in the way Ethical Bean Coffee does. The brand invites customers to sign up for a rewards program and invite a friend, both the customer and the friend receive a $10 gift toward a purchase. The original customer and the friend will come back to your website bringing you more traffic.
To Mulberry Street Marketing & Design 
Leave a comment