Author: Ania
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Is The Experience Greater Than The Product?
Do you prefer Starbucks or Dunkin’, iPhone or Samsung, Chrome or Safari? Each example is essentially the same product, but have you ever stopped to consider why you prefer one over the other? Your choice is based on your personal opinions, past experiences, and the feeling you have when interacting with the product. Understanding this…
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Design for the heart
Feelings are a delicate thing to work with; after all, they can change from day to day. So why is it essential to design for something so fluid? After completing my latest UX challenge, I’ve come to understand the importance of people’s emotional motivators to use it in design. The Exercise This week I was…
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What Design Thinking Means To Me
When sitting down trying to solve a problem, where do you start? This is a dilemma many struggle with, including business leaders, inventors, and engineers. With the introduction of Design Thinking in the 1990s, the messy process of designing was given a structure with clearly defined steps and objectives. Instead of guessing as solutions, people…
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Design Thinking: My Crash Course Experience
With pencils, paper, crayons, tape, stickers, play-doh on hand, my partner and I are ready to take on our first Design Thinking crash course. We hit play on the “Stanford Design Thinking Virtual Crash Course” video. This ninety-minute video explains each principle of Design Thinking and prompts us to take on specific challenges. The experience…
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How to get a business person, a journalist, or your friend to read the same article.
With the advent of Social Media reaching vastly different audiences has never been easier. However, the simplicity of these platforms should not be taken for granted. To get the desired action, whether it be a ‘Like,’ ‘retweet’ or a click to purchase, you must respect your readers and the medium they are reading to become…
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Build Your Audience Through the Right Context
Want to play a game? Match the Social Media post to the Social Media platform. (Answers: 1. Facebook, 2. Pinterest, 3. Twitter, 4. Instagram) If you’re familiar with these platforms, this exercise was child’s play. Each post works to interact with the audience to tell a story. These are perfect examples of a brand understanding…
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The Writer’s Paradox: Are You Writing For Yourself or an Audience?
Who are you, and why are you reading this? That is the big black and white question many writers consider when putting together their next writing piece. Conversely, another writer may say they write for themselves and not acknowledge the reader. Is there a right way? According to William Zinsser, author of On Writing Well,…
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What Kind of Writer am I
Sitting at my desk, I struggle to define the type of writer I am. The best way I can describe my style is simple. Writing is not a strong suit of mine; therefore, I stick to the tried and true method of Keep it Simple. However, I have a great deal of respect for anyone…
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Comparing and Contrasting Two Design Blogs
It’s easy to open a WordPress account and start typing away, but the writing challenge is to hold an audience’s attention. “If the Reader is lost, it’s usually because the writer hasn’t been careful enough,” William Zinsser states in his book On Writing Well. This thought is very reassuring for anyone who has read a…
To Mulberry Street Marketing & Design 