To Mulberry Street Marketing & Design

Category: Content Strategy

  • My Social Media Strategy Experience

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    Ania
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    Scrolling through Instagram, Twitter, or any social media platform, one rarely stops to admire the effort put into making each post that provides us with mere seconds of entertainment. Over the past seven weeks, I took a course on social media strategy, which opened my eyes to the complexities of creating social media posts. Each…

  • Benefits of Social Media Advertising

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    Who could argue the benefits of organic social media aren’t great? It’s free to post; as a brand, you can connect with your audience daily, get valuable feedback, and gain lifetime followers. What more can a brand ask for?  “Once the person is in your community, you can have his attention literally for the rest…

  • Brands Building Communities

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    Ania
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    How does a large corporate stay grounded and connected to its most important assets, the customers?  For hundreds of years, advertising has been a one-way street, brands spoke directly to customers who could only listen. It wasn’t until the introduction of social media approximately 20 years ago that the conversation between brands and customers became…

  • Social Media Audit: Coded Minds

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    Although each social media platform has the same basic goal of allowing users to create their own content, their methods are unique. For example, short news bites are found on Twitter while long stories of friends and family can be seen on Facebook. Then videos with a five-act story are thriving on YouTube while quick…

  • The Impact of Social Media

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    Ania
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    For so many, the day often begins with social media, from checking Instagram in the morning to watching TikTok during lunch, then winding down the day with YouTube. 72% of people use some form of social media today! It had become completely integrated into our everyday routines, and many understand its addictive nature, but who…

  • New Content Strategy for St. Charles Public Library

    New Content Strategy for St. Charles Public Library

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    Ania
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    Image from St. Charles Public Library

  • Marketing Content: The Good, The Bad, and The Ugly

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    Ania
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    There are 7.9 Billion people in the world and thousands of different cultures. With this many people and backgrounds, we all have different perspectives on everyday matters. We also have our normal routine lives to consider, and we don’t have time or the desire to step back and consider every piece of advertisement that just…

  • Content Analysis of a New Website

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    A few weeks ago, the Coral Reef Alliance (CORAL) release a new website to help educate their audience and reach more donors. The charity organization uses cutting-edge science to research reefs and help them adapt to climate change to protect them and help them survive. Not only does CORAL literally dive into their research, but…

  • The Evolution of Content Strategy

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    Ania
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    What is Content Strategy? From blog posts to podcasts, social media, email, etc., content strategy is how organizations manage their content for their users while keeping in mind their business objectives. With a content strategy, organizations can create a roadmap for how to reach their audience while still meeting their company goals. A properly laid…

  • A Strategy for Content

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    Ania
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    We are constantly surrounded by so much content from blogs, videos, podcasts to TV and photos; the list goes on. Our phones ping with notifications to tell us about a new social media post, email, or text; there is very little escape from information being pushed to us daily. How does one manage all of…