To Mulberry Street Marketing & Design

Author: Ania

  • Benefits of Social Media Advertising

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    Who could argue the benefits of organic social media aren’t great? It’s free to post; as a brand, you can connect with your audience daily, get valuable feedback, and gain lifetime followers. What more can a brand ask for?  “Once the person is in your community, you can have his attention literally for the rest…

  • Brands Building Communities

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    How does a large corporate stay grounded and connected to its most important assets, the customers?  For hundreds of years, advertising has been a one-way street, brands spoke directly to customers who could only listen. It wasn’t until the introduction of social media approximately 20 years ago that the conversation between brands and customers became…

  • Social Media Audit: Coded Minds

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    Although each social media platform has the same basic goal of allowing users to create their own content, their methods are unique. For example, short news bites are found on Twitter while long stories of friends and family can be seen on Facebook. Then videos with a five-act story are thriving on YouTube while quick…

  • The Impact of Social Media

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    For so many, the day often begins with social media, from checking Instagram in the morning to watching TikTok during lunch, then winding down the day with YouTube. 72% of people use some form of social media today! It had become completely integrated into our everyday routines, and many understand its addictive nature, but who…

  • User Research for a better website experience

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    Ever wonder what makes some websites so easy to use while others make no sense at all? Enter User Research (UX). Usually, the most simple and straightforward websites involve a lot of user research which took time to learn about the audience and build a platform that’s most effective for the company. Over the last…

  • The Importance of Usability Testing

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     A designer creates a website one way. A developer codes a website a second way and the user follows a unique path that matches neither the designer’s nor developer’s original plan. Usability testing helps the design and development teams create a website that can function for all users without frustration. The goal of almost every…

  • Innovating With Backcasting

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    Maybe you have a big idea, or the company you work for is looking to create something that’s never been done before. Enter backcasting, a User Research method that takes radical visions and plans to make them happen. “Backcasting is the process of taking your vision of the future and figuring out a strategy and…

  • Dig Deep with 5 Whys Analysis

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    Have you ever been caught in the endless game of “Why?” from a toddler? Although this game can be annoying at times, it’s a helpful way for curious children to learn how the world around them works. Similarly, the Five Whys problem-solving method keeps asking ‘Why” until the root cause of a problem is found.…

  • Understand the User with Journey Maps

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    Getting from point A to point B is often not a straight path. Some steps are easy and pleasant, but there are usually bumps along the way that cause frustration. In the world of user research, documenting each step along a path and pinpointing a person’s actions, thoughts and emotions are called journey mapping. With…

  • Creating the Best Product You Can

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    As designers, we all strive to create the perfect app, website, or product that is perfectly intuitive and makes the client pleased. We hope our idea wins the best awards, and it makes us feel like Ralphy from The Christmas Story, who dreamed he received an A+++++ on his homework assignment. However, the reality is…