To Mulberry Street Marketing & Design

Author: Ania

  • New Content Strategy for St. Charles Public Library

    New Content Strategy for St. Charles Public Library

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    Image from St. Charles Public Library

  • Marketing Content: The Good, The Bad, and The Ugly

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    There are 7.9 Billion people in the world and thousands of different cultures. With this many people and backgrounds, we all have different perspectives on everyday matters. We also have our normal routine lives to consider, and we don’t have time or the desire to step back and consider every piece of advertisement that just…

  • Content Analysis of a New Website

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    A few weeks ago, the Coral Reef Alliance (CORAL) release a new website to help educate their audience and reach more donors. The charity organization uses cutting-edge science to research reefs and help them adapt to climate change to protect them and help them survive. Not only does CORAL literally dive into their research, but…

  • The Evolution of Content Strategy

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    What is Content Strategy? From blog posts to podcasts, social media, email, etc., content strategy is how organizations manage their content for their users while keeping in mind their business objectives. With a content strategy, organizations can create a roadmap for how to reach their audience while still meeting their company goals. A properly laid…

  • A Strategy for Content

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    We are constantly surrounded by so much content from blogs, videos, podcasts to TV and photos; the list goes on. Our phones ping with notifications to tell us about a new social media post, email, or text; there is very little escape from information being pushed to us daily. How does one manage all of…

  • Module 7: Advance Motion

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    Reading & Writing Early in my career, I was told to “promote myself,” but I didn’t understand why or how to do this. Plus, I’m typically a modest person, so to “show off” my work is very challenging. But, I soon realized why “promoting myself” was so important- it was the only way people were…

  • Module 6: Interface Motion

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    READING & WRITING Storyboards are complete, the color script is finished, and the soundtrack is set; according to Liz Blazer, author of the book Animated Storytelling, you are ready to start animating. But are you really ready? Are you prepared to dive into the overwhelming and chaotic process of execution? Even if you have all…

  • Module 5: Motion for Promotion

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    {Logo Stinger} READING & WRITING In the movie Elf, director Jon Favreau was insistent on creating a classic Christmas movie. He wanted to create something that would withstand the test of time and did not want technology to date his film. Favreau looked to old holiday movies for inspiration. After watching Rudolph the Red-Nosed Reindeer, he found…

  • Module 4: Production & Post

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    {Stop Motion II} READING & WRITING When creating a stop motion animation, there is so much to consider, from color to lighting to medium and now sound. In this post, I am picking up from last week’s blog post, where I started working on my first stop motion animation. Last week, I worked on a…

  • Module 3: Pre-Production in Action

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    {Stop Motion I} READING & WRITING It’s often the unpaid personal projects that will further your craft, keep the creative fires burning, and if you’re lucky lead to even bigger things in your career.” Liz Blazer, Animated Storytelling The above quote resonated with me. As someone who has worked at the same job for many…